Many artists approach their work with a level of fervor and precision the rest of us can only dream about. Whether working with paint, charcoal, or clay, the artist pays the utmost attention to every square millimeter of his or her medium; nothing is unintentional. And while what the artist puts into a particular artistic undertaking is crucial, it is what is left out that can, at times, make all the difference.
The design team approached the task of sculpting the exterior styling of the all-new 7 Series like any skilled artist would. The result? An impeccably crafted automobile that exudes equal parts sophistication, athleticism, and luxury.
Our Montgomery, AL bimmer enthusiasts interested in taking a closer look at the story behind the styling of the 7 Series are in luck; Senior VP of BMW Group Design sat down recently for an interview in which he discussed some of the artistic process, as well as what he's most excited about when it comes to this groundbreaking new sedan.